Rimmel are a brand that do amazing lipsticks, but are still inexpensive. They are up to date with the latest trends, and are an affordable way of trying a new trend or colour.
The packaging is quite simple, if not a little boring compared to their other lipstick packaging.
Alarm is the perfect name for this red. It's a gorgeous bright red, that's surprisingly easy to wear. It's quite pigmented, so you don't need to layer too much to get a bright red lip.
It's one of their "Lasting Finish" formulas. Rimmel claim you get 8 hours of long lasting colour. Personally I found it lasts for around 4-5 hours before it starts to fade. If you eat or drink, you'll find it fades in the middle of your lips while leaving colour around the edges of your lip line.
The formula is very soft and creamy. It's easy to apply and comfortable to wear. It doesn't feel drying, but after a few hours, I do like to apply a plain lipbalm to keep my lips hydrated.
There are 19 shades available, which you can see here. They cost $9.95 here in Australia, so they truly are a wallet friendly lipstick option.
How many Rimmel lipsticks do you own?