Reviewed: Max Factor Lipfinity 24HR Lip Colour in Hot (120) and Stay Cheerful (024)

Monday 19 May 2014



In the last year I've really fallen in love with Max Factor. Their recent launches (the Wild collection, Colour Elixir Giant Pen Stick and their CC cream) have all gotten the beauty community interested. 


I had seen the Lipfinity 24 hour Lip Colour in Priceline before but hadn't really given them much notice. After using them, I don't know why these haven't had more exposure on beauty blogs. 


This is a 2 step liquid lipstick duo. It promises 24 hour lip colour. While I can't back up the 24 hour claim, it did last all day and all night until I removed it with a cleansing balm and facewasher.  


In every pack there's the colour and then there's the balm that locks in the colour and give your lips moisture and gloss.



While I like having the 2 lip products, if you do buy a few colours, you'll find that you have a lot of balms. Instead of opening both balms, I just used one of the balms from the packs. 

Hot (120)*

When you first apply the lipgloss it's quite glossy and wet. 


Stay Cheerful (024)*

I found that it's best to let it set for 5 minutes instead of the 60 seconds that it has on the instructions. This way it's completely dry and it sets all day. 


Then you apply the balm over it. As you can see from the above photo, "Hot" is set and then it's had the balm applied over it.

"Stay Cheerful" is set matte but is without the balm. 



I used the same balm for both the swatches and on my lips and it still looks clear and clean. 


These really last all day. Even after 36 hours, the swatches on my arm was still there. 

These are currently on sale at Priceline, with $7 off. 

What brand or product do you think is completely underrated?
Amy, XO


*I was kindly sent these for consideration. All thoughts and views are completely my own, and are always 100% honest. See my disclosure policy here.

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